The Government consultation on digital verification opens next week. Learn what it means for you →
Association of Digital Verification Professionals
DEVELOPING THE DIGITAL VERIFICATION SERVICES TRUST FRAMEWORK
Putting people in control of their identity and personal data
Every day, millions of people verify their identity online — renting a home, starting a job, proving their age. The ADVP exists to make sure this stays safe, private, and under the control of people.
Together, our members deliver trusted digital verification at scale
2bn+
identity and age checks globally each year — a major British export
5m
Right to Work checks annually, keeping UK hiring lawful and fast
11,000
skilled jobs sustained across the sector
£500m+
inbound investment, with further growth anticipated
Why is digital verification important?
Digital verification might sound technical, but it affects how we can trust information that we receive digitally – and how we, ourselves, can be trusted.
Identity, Privacy & Security
A digital identity must be secure and allow people to control the privacy of their personal data.
Trust starts with identity. To be able to trust information you need to know where it has come from. If you want to be trusted, other people need to be sure that it’s really you, and not someone impersonating you.
Rules
The DVS Trust Framework is a set of rules, established by law through the Data (Use and Access) Act 2025, that companies must follow to be certified as a trustworthy verification service. Ultimately, it must be the Parliament that sets the rules for the digital economy.
Choice
In a liberal democracy, people should always have choice. Everyone is different. The thriving DVS sector will work with government to make sure everyone is served.
Why this matters to you
Digital verification isn’t abstract. It touches real moments in people’s lives.
Renting your first home
When you rent a property, your landlord must check your Right to Rent. Digital verification means doing this in minutes from your phone — rather than posting photocopies of your passport to a stranger.
Starting a new job
Employers are legally required to check your Right to Work. 5 million of these checks happen digitally each year through ADVP members — faster, more secure, and less intrusive.
Protecting against fraud
Identity fraud costs the UK billions each year. Certified verification services help catch fraudulent documents and stolen identities — protecting businesses and individuals alike.
"We have a good private-led market for digital ID verification, and we want to work with them to enable their growth and investment in the UK."
— Darren Jones, Chancellor of the Duchy of Lancaster, Home Affairs Select Committee, 3 March 2026
Coming soon on this website...
Further information on Digital Verification Services
Briefing Pack
A concise guide to the DVS Trust Framework, what the consultation means, and the ADVP’s position. Written for non-specialists.
Key Facts & Figures
The numbers that tell the story: market size, checks performed, economic contribution, and global context.
ADVP Position Statement
Our formal response to the government’s consultation proposals, including specific concerns and recommendations.
Media Contact
For interview requests, comment, or background briefings, please contact our press team.
Our members
The ADVP represents the UK’s leading digital verification companies — organisations that process billions of identity checks and employ thousands of people across the UK.
Latest news
MARCH 2026
DVS Trust Framework 1.0 pre-release published by government
The Office for Digital Identities and Attributes has published the pre-release version of the DVS Trust Framework 1.0, marking a significant step toward formal certification.
FEBRUARY 2026
ADVP chair addresses Home Affairs Select Committee
David Crack presented evidence to the Home Affairs Select Committee as part of its inquiry into harnessing the potential of new digital forms of identity.
FEBRUARY 2026
Government provides reassurance to digital verification sector
Ministers have affirmed their commitment to working with the private-led digital identity verification market, signalling continued support for the sector.
Common questions
We know this can seem complicated. Here are the questions people ask us most.
Is the government creating an ID card?
No. The DVS Trust Framework is not an ID card scheme. It creates rules that private companies must follow to be certified as trustworthy when they help you prove your identity digitally. You choose the service. You control your data. There is no centralised government identity database.
Will I be forced to use digital identity?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Who is the ADVP?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What does the ADVP think about the consultation?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Contact Us
If you would like further information about the ADVP or digital verification, please get in touch.
The Association of Digital Verification Professionals represents the UK’s trusted digital verification industry. We champion privacy, security and consumer choice.
NAVIGATE
About
The Framework
Why it Matters
Members
News
RESOURCES
Press & Media
Consultation
FAQ
Briefing Pack
CONNECT
Press Enquiries
General Contact
© 2026 Association of Digital Verification Professionals. All rights reserved.